Business of Photography and Multimedia

Prerequisite: None. 42 classroom hours.

PFM 123 A : Mon

In this course students will learn the basics of professional business practices as they relate to photography and multimedia markets, including: Editorial, Advertising, Weddings, Portraits and Fine Art Photography. Students will learn to research and apply basic marketing principles so that they can successfully promote their work and skills as a professional photographer. Students will create a professional strategy for marketing and sales goals including a website, promotional materials and business cards to use in day-to-day business. Other topics covered are branding, blogs, SEO-data analytics, artist statements, and production proposals, copyright, licensing and professional business practices and etiquette.